10 PRINCIPLES FOR REAL ESTATE BROKERS
A good real estate broker is effective, meeting the demands given to them. A great one is effective and exceeds expectations the first time…… and an excellent broker is highly effective, and exceeds expectations every time, all the time to his or her repeat clients…..here are the top 10 habits that make up a highly effective real estate broker as I see it.
1. Never stops making calls – this is because his business is the direct result of matching deals, the more you find out, the more likely you will find a match.
2. As location, location, location are the 3 most important things in real estate, Clients, Clients, Clients are the 3 most important things in building and sustaining a real estate brokerage business. (See Principle number 1)
3. Use your strengths and your weaknesses. Know where your strengths lie, and also where your weaknesses are as well. Use your strengths to your advantage and know how to counter your weaknesses.
4. Don’t take it personally. If circumstances cause a deal to fall through forget about it and go on to the next one.
5. Leverage your time wisely. Everyone has 24 hours in a day, use them wisely, and when you have too much on your plate, delegate the things that do not make money.
6. Take responsibility for the good ideas and the bad, but learn from them both and throw them out and start over when needed.
7. Understand that there are two types of people: people where time is important, and people where money is important; and they are two very different people.
8. Be in good spirits all the time; yes even when it is bad. People want to do business with happy people and the opposite is true as well, people do not want to be friends with sad sacks, much less business associates.
9. Persist! Never make excuses to quit, make a commitment to keep going or find a different way until you succeed.
10. Be a great communicator: whether it is communicating the needs of your client effectively, or to your clients about listings or tenant representation, you must communicate effectively, listening first to understand what both sides want and speaking so everyone understands what is being done to accomplish the goals set forth.